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       Nismo has long represented Nissan’s motorsports division, but now it is set to recreate itself into a performance brand, especially as a tuner of affordable production vehicles such as the new 2013 Juke Nismo model. 

       The new crossover features a different look that’s far from being purely cosmetic, designed to enhance aerodynamics, resulting in a 37-percent improvement in downforce (versus non-Nismo models). Many of the elements were influenced by the styling and engineering of the Nissan GT-R racers that compete in the Super GT series in Japan. Compared to the standard Juke, the most obvious visual change is the front fascia and grille, which have been modified to better control airflow to the engine. The Juke’s familiar integrated fog lights have been replaced by thin-strip LED accent lights, positioned at the top edge of new small vents to the side of the larger grille.

       The prominent upper edge of the large lower grille features a red pinstripe, which drops dramatically to curve around the smaller vents and continues all the way to the front wheel arches. This distinctive Nismo cue gives the nose a visual width and presence while emphasizing the Juke Nismo’s athletic stance on the road. The signature Nissan V-strut grille is finished in a darker shade than other Juke models. To the right of the grille is a Nismo badge with a red "O," stamping Nismo’s distinctive motorsport heritage on Juke for first time. The distinctive Juke combination lights are smoked as part of the Nismo appearance treatment. New 18-inch lightweight aluminum-alloy wheels with 225/45R18 Continental ContiSportContact5 summer tires, are added to both provide extra grip and add bling to the vehicle’s profile.

         Inside, the front seats have been redesigned to offer additional lateral support. Trimmed in suede, they sport vibrant red stitching, picking up the detail introduced by the red bodywork pinstripe. Red is also used as a background to the tachometer and also appears on the steering wheel stitching, which is finished in Alcantara and leather. The tactile steering wheel now includes a red marker to indicate "top dead center," another feature derived directly from racing. The rear seats also feature red stitching.

         Under the hood, Nismo reworked the inline 4-cylinder 1.6-liter DOHC aluminum-alloy Direct Injection Gasoline (DIG™) turbocharged engine, resulting in more power and torque: 197 bhp and 184 lb-ft of torque, versus the standard JUKE's 188-horsepower and 177 lb-ft of torque. The power is transferred to the front-wheel drives via a 6-speed manual transmission on fwd models, while the all-wheel drive version comes with a sport-tuned version of Nissan's advanced Xtronic CVT® (Continuously Variable Transmission) with manual mode. Fuel economy is rated at 27 mpg City (est.) and 32 mpg Highway (est.) for Juke Nismo (6MT) model and 25 mpg city (est.) and 30 mpg highway (est.) for Juke Nismo awd (CVT).

        The suspension has also been lowered slightly versus non-NISMO JUKE settings. An independent MacPherson strut front suspension and torsion beam rear suspension is utilized on FWD models, while JUKE NISMO AWD model offers a multi-link rear suspension design. A cradle-type front subframe enhances lateral stiffness of the assembly.  Front and rear stabilizer bars are standard on all models.

       The 2013 Nissan Juke Nismo is available in three exterior colors – Sapphire Black, Brilliant Silver and Pearl White. All come equipped with red outside door mirrors and the matching pinstripe around the base of the vehicle.