Motorsport is in James' blood, and the Deane family name is synonymous with building race cars and motorsport heritage in Ireland. At the age of 15 he took part in his first competition drift event in Ireland and was awarded his pro license. By the age of 16 he had already won his first Irish Prodrift Championship, and was crowned Prodrift European Champion. It was then that he was invited to compete at the Red Bull World Drift Championship in California. From that day on the name James Deane became instantly recognisable in the world of drifting.